Build notes · Essential Brows Studio
Website + brand kit · 2026
Notes by Hana · Sunday Office
These are my notes on Aliya's website: what she had before, what I noticed, and why I made each call. One question guided all of it. Does the site feel as calm and precise as her brows?
Then · Where people found her
A booking page. People could pick a time, but they couldn't see her work or learn which brow was right for them.
The booking worked. Everything around it was missing.
00 · Where she started
Aliya does permanent brows in Milton. Her clients drive in from Tacoma, Puyallup, Federal Way and nearby towns, so most of them decide whether to book before they ever meet her.
A booking link can hold appointments. It can't explain the difference between nano and ombre, show her results, or tell someone whether they're a good candidate. So Aliya answered those questions herself, over and over, in her messages.
She didn't need more clients asking questions. She needed a place that answered them.My read on where she was
So I built her a site that does the explaining, with "Book Your Brows" one tap away on every page.
Take the tour · Tap a moment
Screen recordings from the live site.
Brief · Rules I set myself
The site should look like her Instagram: black and white, soft neutrals, close crops on the brow.
Every question she gets in her messages should have an answer on the site.
Whatever page someone is on, the next step is right there.
Her clients find her on their phones, so that's where the design starts.
Side by side · What changed
| Area | Then | Now |
|---|---|---|
| Home | A booking link | A custom website on her own domain |
| Questions | Answered one message at a time | A brow guide, a candidate quiz and an FAQ |
| Prices | Inside the booking app | A full menu with touch-up timing, every button linked to booking |
| Brand | Her logo, and not much around it | Her logo inside a brand kit: palette, type, buttons and voice |
| Training | Not shown anywhere | Its own section for one-on-one and small-group training |
The calls · Decision by decision
01 · Look
02 · Structure
03 · Voice
04 · Booking
05 · Phones
06 · Setup
In her words · After launch
"10/10. Quick communication, fast turnaround, no complaints. All the information added was accurate. The website is clean and straightforward. Will absolutely be using more of Hana's services in the future!"
Aliya, owner of Essential Brows
The short version
Aliya sends one link now. It shows the work, answers the questions and books the appointment.
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