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Build notes · Selaras Haus

Photography

Notes by Hana · Sunday Office

A new studio, soft from the doorway.

I photographed the brand-new space for Selaras Haus, Angie Tiara's skin, scalp and makeup boutique in Tacoma. One question guided the shoot: would the photos feel natural, soft and warm, the way Angie wants people to feel when they walk in?

For: Selaras Haus, Angie Tiara's skin, scalp and makeup boutique in Tacoma
What I did: Interior photos of her new space for her social media and branding
Where: 1001 Pacific Ave, downtown Tacoma
Book with Angie: atiarabeauty.glossgenius.com ↗

Take the tour · Tap a moment

Photos by Hana.

@selarashaus ↗

The lounge — 01 / 05 · The lounge

00 · Where she started

A brand-new space, ready to be seen.

Selaras Haus is a skin, scalp and makeup boutique by Angie Tiara, a makeup artist and licensed esthetician. She does makeup, facials and head spa treatments: scalp analysis, double wash, steam, exfoliation and a warm herbal rinse.

Her studio at 1001 Pacific Ave in downtown Tacoma was brand new. She needed interior photos for her social media and branding, so clients could see what the space feels like before they book.

The photos · Photos by Hana

The lounge at Selaras Haus, Tacoma

Inside Selaras Haus, a beauty boutique in Tacoma, interior photography

The treatment room at Selaras Haus

The treatment table at Selaras Haus

The makeup station with a gold-framed mirror at Selaras Haus

Hydrangeas in the corner at Selaras Haus

Brief · Rules I set myself

Four rules before the first frame.

Her feel leads

Angie wants the space to feel natural, soft and warm. Every frame had to hold that.

Show every room

The lounge, the treatment room, the station and the small corners all get their turn.

Let the details speak

The gold water arch, the gold-framed mirror and the hydrangeas tell people who she is.

Made for booking

A client should be able to picture themselves in the room before they ever arrive.

The calls · Decision by decision

What I decided, and why.

01 · Mood

Soft and warm, like walking in.

The call: I shot the space with Angie's words in mind: natural, soft and warm from the moment people walk in.
Why: The photos are often the first visit someone makes to her studio. They should carry the same feeling the room does.

The lounge at Selaras Haus, Tacoma — The lounge

02 · Coverage

Room by room.

The call: I photographed the lounge, the chairs, the treatment room and the table, so the set walks through the space in order.
Why: Head spa and facials are personal. Seeing the room where they happen helps a new client feel comfortable booking.

The treatment room at Selaras Haus — The treatment room

The treatment table at Selaras Haus — The table

03 · Details

The gold and the flowers.

The call: I gave their own frames to the gold water arch over the sink, the gold-framed mirror at the station and the hydrangeas in the corner.
Why: Small details like these are what make a space feel like hers. They also give her more to post across her social media.

The makeup station with a gold-framed mirror at Selaras Haus — The station

Hydrangeas in the corner at Selaras Haus — The corner

04 · Use

One set, many places.

The call: A set of interiors Angie can use across her social media and branding for Selaras Haus.
Why: The photos show clients what the space feels like before they book, wherever they come across her.

Inside Selaras Haus, a beauty boutique in Tacoma, interior photography — The chairs

The short version

Her new studio, as warm in photos as in person.

I photographed every room of Selaras Haus so clients can feel the space before they book.

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