CASE STUDY · ARTIST SOCIAL · MUSIC
Jaydyn F.
SEATTLE HIP-HOP / RAP · PHOTOS AND SOCIAL AROUND MUSIC RELEASES
- FOR
- Jaydyn F., Seattle rapper
- WHAT I DID
- Photos, behind-the-scenes video and social content around his releases
THE ARTIST
Jaydyn F. is part of Seattle's underground rap scene. He makes music, throws shows and brings local artists, touring names and friends into the same room. People like UnoTheActivist and ILY KIMCHI end up around him too.
THE NEED
He wanted regular photos and video around his releases, so there's always something new to post between drops.
WHAT I CONTRIBUTED
ONE VIDEO, MORE THAN ONE LIFE
One music video can turn into BTS clips, short edits, teasers, stills, launch posts and follow-ups. That gives him weeks of posts from one shoot.
THE WORK · PHOTOS BY HANA · TAP TO OPEN
RESULTS · NUMBERS FROM THE POSTS
THE CIRCLE · REAL WORLD JAKE
There’s a small group of people around Jaydyn’s releases who all know each other. Real World Jake (@realwrldjake →) is an LA-based music video director and editor managed by Zero Zero MGMT. He’s worked with artists like Bhad Bhabie, TEZZUS and Lil Tracy, and he still has ties to Seattle’s music scene. He shoots with Jaydyn regularly, and I’ve helped with lighting on some of his video sets.
THE COMMUNITY
A lot of this is promotion, and I also do it for the people. I like working with people who care about the community and put something into it. I appreciate all of them.
The goal was to keep him visible between releases, with more than one post for each drop.
LIKE WHAT YOU SEE? LET'S TALK ABOUT YOUR PROJECT.
START A PROJECT →